Client ADP Romania
Services Employer Branding · Integrated Communication · Digital Strategy · PR & Media Relations · Executive Positioning · Internal Event
Timeline 2023–2025
Building a strong, long-term employer brand for ADP Romania through an integrated and consistent strategy.
We act as ADP Romania’s long-term employer branding partner, ensuring clarity, consistency, and impact across all communication touchpoints.
Defined and evolved a coherent employer brand roadmap year after year.
Aligned digital, PR, leadership, and internal messaging into one unified narrative.
Connected external employer messaging with real employee experience.
We developed a three-year integrated communication framework, built around continuity and progression:
Focused on long-term brand continuity instead of short-term or one-off campaigns.
Executed a unified strategy across paid, owned, and earned communication channels.
Positioned employer branding as a long-term business strategy, beyond recruitment needs.
A year-by-year execution approach combining external visibility, internal engagement, and consistent employer brand communication.
In 2023, we officially launched our communication campaign for the first time. It had two main objectives: increasing ADP’s brand awareness in Romania and obtaining the Top Employer Branding certification.
• Integrated digital and outdoor campaigns
• Performance-driven online communication supporting recruitment
Communication focused on both external visibility and stronger internal engagement, having two main directions:
On the one hand, we continued the external communication campaign:
However also in 2024, we also leaned more toward internal communication, focusing on employee- and culture-driven storytelling. We created a series of employee videos (short employer branding videos)
In 2024, we also began our collaboration with ADP Romania in the events area. We delivered two major internal events designed to strengthen culture and employee engagement.
In the third year, the employer brand was further consolidated by integrating leadership communication and premium business visibility into the same narrative.
Digital & outdoor campaigns communicating the third consecutive Top Employer certification
Strategic PR campaign announcing Claudio Bode as General Manager of ADP Romania – Integrated media presence across top-tier business press
Forbes special project, including:
End-of-year employee event with 500+ participants, alongside additional internal initiatives
Over three years, the integrated approach delivered measurable results, strengthening employer brand consistency, credibility, and organizational visibility.
These outcomes supported both internal culture alignment and long-term recruitment impact.
This project demonstrates how integrated communication, sustained over time, builds real employer brand equity. By maintaining strategic ownership and continuity across three years, we helped ADP Romania create a durable, credible employer brand, aligned with both business objectives and employee experience.